The green initiative

The green initiativeRichard Lowden is the founder and Managing Director of Green Motion Vehicle Rental, which specialises solely in the hire of environmentally friendly cars and light vans. Hybrid cars from Toyota, Honda and Lexus are joined by Volkswagen Polo and Golf Bluemotion ‘clean diesel’ models, plus low emission vehicles from Citroën and bioethanol powered cars from Saab (prestigious  9-5 models) and Ford (the ever-versatile Focus and C-Max models).

RentMan car rental software is the system of choice for Richard, as he has over 14 years previous experience of the system whilst working in the European rental industry, and he recognises the tremendous value that the report-generating facilities will give him as he extends his business via franchising to some 30 outlets over the next  12-18 months.

“With franchising, it is very important to keep control on all areas of business, from profit-generating to keeping a track of expenses - and with RentMan Vehicle Rental Software the results from all the different branches throughout the country can be readily analysed. And this sort of information will be doubly useful in such a new venture, as we learn which vehicles prove the most popular and the type of customers which we attract,” Richard commented.

“A new venture also by definition means new staff, many fresh to the industry, so the thorough training programme and the existence of a very effective helpline are added attractions. Taking the RentMan system will be an integral part of a Green Motion Vehicle Rental franchise.”

Incidentally, not only is Green Motion Vehicle Rental committed to offering its customers only the very latest in environmental technology and vehicles with the lowest CO2 emissions, but it extends this theme to all aspects of its business, including the office desks and pencils used!

Green Motion has an extremely ambitious expansion plan for its European network and is currently recruiting new UK and European franchisees.


Richard Lowden, founder and Managing Director of Green Motion Vehicle Rental:

“With franchising, it is very important to keep control on all areas of business, from profit-generating to keeping a track of expenses ­ and with RentMan the results from all the different branches throughout the country can be readily analysed."

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